Director of Visual Identity & lead photographer · 10+ years · New York / London
The Box

Lead photographyArt directionGraphic designMoving imageCampaign systems

Practice / visual worlds
For more than a decade, Laura Weyl has served as Director of Visual Identity and lead photographer for The Box across New York and London. Within its theatrical world, she has photographed performers and developed identities for nights, campaigns, and special events—from posters and animated graphics to image systems that move between print, screen, street, and stage.
The archive is deliberately edited. Each photograph and commission answers the atmosphere of an event while sustaining a visual language built from bodies, performance, collage, typography, provocation, and transformation.
01
New York
Images built for the night—and for the street.





02
London
One identity, continually transformed.




Applied practice